UCLA Labor Center

Survey Data and Best Practices

Quantitative Surveys

Surveys are a powerful tool to gather quantitative and qualitative data and better understand the studied issue or phenomena.  Surveys enable researchers to the quantify large amounts of information and include opportunities for participants to provide open-ended responses.  Whether you want to know more about a specific population, generalize attitudes and opinions, or understand the effectiveness of an intervention, surveys support diverse types of inquiry.  The information and resources are available to assist you in the process of conducting your own survey research (citations for each resource can be found at the bottom of the page). 

The following outlines the standard survey design and respective resources to facilitate the development for each section:

Click on the image to learn more about survey design

Click on the image to access survey software and resources


Information for this page has been has been adapted from these sources:

Chase Harrison. (2007). Tip Sheet on Question Wording. Retrieved from http://psr.iq.harvard.edu/files/psr/files/PSRQuestionnaireTipSheet_0.pdf?m=135753049

Creswell, J. W. (2009). Research design: Qualitative, quantitative, and mixed methods approaches. Los Angeles, CA: Sage.

Fricker, R. D. Jr. & Schonlau, M. (2002). Advantages and Disadvantages of Internet Research Surveys: Evidence from the Literature. Field Methods, 14(4), 347-367.

Phellas, C.N., Bloch, A., & Seale, C. (2011). Structured Methods: Interviews, Questionnaires and Observations. In Researching Society and Culture (pp. 181-205). London, UK: Sage.

Bartlett, J.E. II, Kotrlik, J.W., & Higgins C.C. (2001). Organizational Research: Determining Appropriate Sample Size in Survey Research. Information Technology, Learning, and Performance Journal, 19(1), 43-50.

Schonlau, M., Fricker, R.D., & Elliott, M.N. (2002). Background on the Survey Process. In Conducting Research Surveys via E-Mail and the Web (5-18). Santa Monica, CA: RAND.

Borch, C. (2011, October). Ithaca College Survey Research Center Best Practices for Survey Research. Retrieved from https://www.labor.ucla.edu/wp-content/uploads/2015/03/Survey-Cheat-Sheet.pdf