UCLA Labor Center

Survey Software and Resources

Free Survey Software and More Resources

Now that you have developed your survey design and objective, it’s time to implement your survey.  In addition to providing you with (free) survey software and tutorials that illustrate how you can summarize your data, you can access additional research survey resources at the bottom of this page.  These resources are your shortcuts to viewing sample surveys and the foundation to designing your own survey.  

Happy Surveying!

Google Docs

Not sure if you want to download survey software?  Google docs also supports survey data collection, you can access instructions here.

Survey Monkey

Watch the survey best practices webinar by Survey Monkey–free survey software you can download here.

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Kiwik Surveys

Kiwik Surveys allow you to upload an unlimited number of survey questions. Access the (free) kiwik software here. Kiwik surveys allow you to upload videos, images and mp3 files. Watch the video to learn more.

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Lime Survey

LimeSurvey is an open source survey software developed by a community of researchers You can download the software here. This video will overview the LimeSurvey basics.

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Survey Data Analysis

Survey software programs usually have the tools and resources to conduct quantitative data analysis respective to the program you are using. However, oftentimes survey data is only via an excel file. If you choose to export your data to an excel file or have survey data on excel that you would like to analyze, understanding the excel data analysis functions will expedite the process.

Download the excel data analysis and visualization cheat sheet Excel Analysis & Visualization Cheat Sheet

Each video has a corresponding data set to help you learn the following skills:

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You can learn how to extract words that occurs most frequently from a column of survey results that contain customer preferences for a product using the INDEX, MATCH, MAX, AND CONTIF functions. Essentially, this serves as means to find the mode for data that is made up of words (not numbers). The function is an array formula and requires Ctrl + Shift + Enter. Statistical Survey Results from new product data.

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You can learn how to summarize your survey results with a Pivot Table or a Formula. This tutorial shows you how to create a Pivot Table in Excel 2003 or 2007. The module will also demonstrate how you can create an array formula with two criteria (conditions). Download the file here.

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You can learn more about summarizing your survey results with:

  1. Array Formula with SUM, COUNTA, and IF functions.

  2. VLOOKUP and Data Validation Drop Down List.

Download the file here.

Additional Resources

How to Design a Survey

2013. Constructing a Survey Instrument [Powerpoint Slides]. Retrieved from https://www.labor.ucla.edu/wp-content/uploads/2015/03/Constructing-a-Survey-Instrument.pdf

In this slideshow presentation, you will go over the the process of constructing a survey instrument. In this process, you will learn how to: review information requirements, develop research questions, evaluate potential research questions, determine format of the question to be asked, determine questionnaire structure, and evaluate questionnaire. Additionally, this slideshow presentation has example survey questions, recommendations, and other helpful guidelines to consider when constructing a survey instrument.

Sample Survey

Sample Survey [Measurement Instrument]. https://www.labor.ucla.edu/wp-content/uploads/2015/03/Sample-Survey.pdf

In this sample survey, UCLA students developed a survey that looks at the experience of workers and unions at UCLA. From this sample survey, you can see different survey questions involved when trying to get the general experience of a specific group that you are researching about. You can use this survey has a template and modify it to best serve the needs of your research when conducting research about a group’s experience.

Survey Guide Fundamentals

Office of Quality Improvement. (2010). Survey Fundamentals: A Guide to Designing and Implementing Surveys. Madison, Wisconsin: Office of Quality Improvement.

The Office of Quality Improvement from the University of Wisconsin-Madison released a guide on the fundamentals of surveying. This guide describes in non-technical terms the underlying principles of good survey design and implementation. Clear, simple explanations lead the reader through the methodology and logistics decisions, writing effective questions, and drawing conclusions from the results. This guide also provides tips for maximizing the response rate as well  as an overview of human subject rules.

Data Center’s Guide to Creating Surveys

Data Center. (2004). Power to Our People, Participatory Research Kit: Creating Surveys. Oakland, CA: Data Center.

The Data Center, a non-profit organization that works nationally to support social justice advocates, has provided their own guide to creating surveys with an emphasis of doing participatory research and geared towards social justice campaigns. Data Center defines participatory to include not only the experiences of the people affected by oppression but also the people most directly affected that are intimately involved in the research process. This guide begins with the importance of surveys in the context of documenting our experiences. The guide then goes over some terms that will be used in their guide. After that, the guide goes over the survey planning and the steps to creating and administering the survey. The guide ends with guidelines to evaluating the survey process.  

Principles of Survey Methodology

2014. Principles of Survey Methodology [Powerpoint Slides]. Retrieved https://www.labor.ucla.edu/wp-content/uploads/2015/03/Principles-of-Survey-Methodology.pdf

In this powerpoint presentation, you’ll go over what a survey is, survey methodology, survey design, and survey quality. In doing so, you’ll be introduced to a few important terms when conducting surveys. The presentation concludes with ethical issues when conducting research involving human subjects. You’ll be introduced to the federal policy that protects your prospective human subjects and the agency responsible for enforcing the federal policy, the Institutional Review Board (IRB). In doing so, you’ll go over the IRB application, which you have to get approved if you wish to conduct your research involving human subjects. Lastly, the presentation ends with getting an informed consent from your prospective human subjects.

The Craft of Research

Booth, W.C., Colomb, G.G. & Williams, J.M. (1995). Making a Claim and Supporting It. In The Craft of Research (85-148). Chicago, IL: University of Chicago Press.

In this section, the author presents a framework in which one can organize the data they collected into their first research paper draft. The chapters in this section demonstrate how one can organize their paper, state their claims, and support their claims with evidence. This reading is helpful because it breaks down the four key aspects of  a good  research paper.